💼Content brief

A content brief is an outline of the content that you need to write.

In order words, content brief = task description.

It includes:

• Title (H1);

• Word count;

• Content structure;

• Main keywords;

• Supplementary keywords;

• Additional comments that the client has;

• Internal linking.

While some of the content briefs are very flexible, other content briefs might be very strict. Therefore, the best practice is to strictly follow the content brief unless the client indicates that you can change certain parts or be flexible.

Don't forget to follow Keywordsand Internal linking best practices. These 2 parts are often the most crucial in the content.