🔍Keywords
Effective keyword usage is an essential aspect of SEO-friendly content. As you craft an engaging and informative piece, keep in mind that keywords are the things that drive readers to find this content.
However, Google has very smart algorithms, so you shouldn't overdo it. Keywords should integrate to content naturally and you shouldn't force it or change the sentence structure just to include a keyword. Most of the time, it's more than okay to use a keyword once or twice.
Working with us you will always receive main keywords and supplementary keywords.
What's the difference in them?
Main keywords: essential tools of content
Main keywords are the core focus of your content. They directly align with the client's SEO strategy and are crucial for improving content's visibility and relevance.
How to use them?
Mandatory inclusion: you should include all main keywords in your content at least once. This ensures that the content remains relevant to the targeted search queries.
Natural flow: the devil lies in integrating these keywords naturally. They should fit smoothly into your sentences, maintaining the readability and engaging nature of the content.
Supplementary keywords: enhancing content reach
Supplementary keywords are related to the main keywords but are broader or are just variations of them. They help in covering a wider range of search queries related to the article.
How to use them?
Optional but beneficial: while supplementary keywords are not mandatory, incorporating them is highly beneficial -- they add depth to your content and increase its chances of ranking for related searches.
Organic integration: like main keywords, they should be integrated into the content naturally. Forced or awkward placements disrupt the flow and readability.
Best practices for keyword integration:
Understand the context: research the topic thoroughly - this will allow you to see where and how to include the keywords naturally
Use variations: don't hesitate to use different forms or synonyms of the keywords where appropriate, maintaining the essence but adding variety.
Avoid keyword stuffing: overuse of keywords can lead to a negative user experience and potentially harm search engine rankings. Aim for a balanced approach.
Focus on the quality: always prioritize high-quality, informative content. Keywords should enhance the content.
Final thoughts
Remember, our goal is to create content that not only ranks well but also provides value. Keywords are tools that help us to achieve this, but they should never compromise the integrity and readability of our content. Your creativity and expertise in integrating these keywords seamlessly are what make our content stand out.
If you want to deepen your knowledge, we recommend reading:
Google Helpful Content Guidelines: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
Understanding EEAT and YMYL concepts: https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
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